Our People

Sabina Husic – Director

Sabina is one of Australia’s most experienced communications strategists, shaping political, media and digital campaigns that have engaged millions. She has held some of the most senior advisory roles in government. Immediately prior to joining PremierNational, Sabina was the Head of Digital Media for Victorian Premier Daniel Andrews. In NSW, she served as Director of Communications to Premier Kristina Keneally, and as a Media Advisor to Premier Nathan Rees and Transport Minister David Campbell.

Sabina also boasts significant experience within the not-for-profit sector, having worked as General Manager of Media and Communications at Basketball Australia and Chief of Staff at the Australian Workers Union.

With years of experience on federal, state and local campaigns, Sabina has worked closely with both the parliamentary and political wings of the Australian Labor Party federally and across a number of states. She is a highly respected advisor on media and digital strategy, crisis management, targeted campaigning and stakeholder and public relations.

Sabina has worked at the forefront of digital disruption, complex and contentious projects, and industries in transition. She offers a modern approach to digital campaigning, the ability to develop aggressive and integrated communications strategies, and a strong network of relationships with media across multiple Australian jurisdictions.

Level 61
MLC Centre
19-29 Martin Place
Sydney NSW 2000

T: +61 2 9223 0311
F: +61 2 9223 0411